HIDEX
INTEGRATED BRAND LAUNCH
Objective: to develop a brand of new motor oils.
The brand name "HIDEX" is a derivative of HIgh DEXterity, i.e. "High mobility", which implies the use of elements that embody dynamics in the logo. The developed associate is based on the following associative series: a drop of oil, an easily readable letter "H" and a little more complicated — the letter "D" (the first and third letters of the name of the oil). The text spelling of the name is dynamic due to the location diagonally from left to right and readable arrow in the space between the letters "E" and "X".
The brand name "HIDEX" is a derivative of HIgh DEXterity, i.e. "High mobility", which implies the use of elements that embody dynamics in the logo. The developed associate is based on the following associative series: a drop of oil, an easily readable letter "H" and a little more complicated — the letter "D" (the first and third letters of the name of the oil). The text spelling of the name is dynamic due to the location diagonally from left to right and readable arrow in the space between the letters "E" and "X".
HIDEX. OIL PACKING
For the new brand of HIDEX engine oils, a visual identification system has been developed that includes the basic elements - logo, color and layout templates. Based on the basic elements were created:
–design of canisters and barrels of different sizes;
–business documentation: letterheads for offers letters and business cards;
–communication media: flags and badges;
–souvenir products; work clothes for employees (T-shirt and baseball cap), pens and mugs.
–design of canisters and barrels of different sizes;
–business documentation: letterheads for offers letters and business cards;
–communication media: flags and badges;
–souvenir products; work clothes for employees (T-shirt and baseball cap), pens and mugs.
LOGO
AND MEDIUMS OF VISUAL IDENTIFICATION
AND MEDIUMS OF VISUAL IDENTIFICATION
Contacts
If your product or service needs a brand or you have questions, contact us.
+7 904 323-23-87
sibindesign@gmail.com
sibindesign@gmail.com