Objective: to develop a brand of new motor oils.
The brand name "HIDEX" is a derivative of HIgh DEXterity, i.e. "High mobility", which implies the use of elements that embody dynamics in the logo. The developed associate is based on the following associative series: a drop of oil, an easily readable letter "H" and a little more complicated — the letter "D" (the first and third letters of the name of the oil). The text spelling of the name is dynamic due to the location diagonally from left to right and readable arrow in the space between the letters "E" and "X".