Briefing and customer needs assessment and brand audit
In the case of developing a new brand, we remove the needs and vision of the client. As a result, we formulate the terms of reference for naming and the visual component of the brand, a list of the necessary media and their characteristics. As a result of brand audit, we determine the goals of building a brand strategy; We conduct a SWOT analysis (strength, weakness, opportunities and dangers) of the brand; we make a conclusion on the competitive environment (mapping). If you need to rebrand, we analyze the current brand communication.