The logo is based on the following associative series: the letters V and A, zebra as a safe transition from problems with the machine to its solution, the diagonal is a positive trend. The logo is modern, open and minimalistic. Dynamic diagonal elements can be used in the development of communication media, documentation and souvenirs, as well as in the design of internal and external spaces of technical centers.
For the new federal car service network VERNUM AUTO, a visual brand identification system was developed that includes the basic elements - logo, color and layout templates. Based on the basic elements, the necessary business documentation was developed: letterhead for letters and offers, business cards, envelopes, a folder for proposals, a background for presentations; communication media: navigation elements, flags, badges, posters, modules in the media, billboards, information leaflets, exhibition and information stands, car design; souvenir products, as well as standards for the design of facades and interiors.